Subscribers pushed for a new identity
Paying subscribers had urged the program to change its branding before the evvr name was introduced. In October 2026, news.com.au reported that members of the private "28 Member Community" Facebook group were calling for a different logo and name. The group had about 90,000 members.
One demand was to "Remove every sign of the past". Management responded that it was "quickly working through what our great program will look like in the future".
Public figures and commercial partners also distanced themselves from Wood and 28 by Sam Wood after the charges. They included fellow Bachelor Australia star Matt Agnew, former Biggest Loser trainer Tiffiny Hall, actor Tammin Sursok and Married At First Sight star Jules Robinson. Sursok said she had "immediately paused" her partnership with the program.
Changes beyond the fitness program
The removal of Wood's branding extended to The Woodshed gym. Its signage in Brighton, in Melbourne's bayside suburbs, came down during the week before October 15, 2026, news.com.au reported, describing it as part of a broader move to remove his branding from his former businesses.
Wood owns The Woodshed, a 1,000-square-meter gym in Brighton East. His other business interests include Ollo, a telehealth business serving middle-aged women's health needs, which he became involved with earlier in 2026.
Ollo was established through a partnership between 28 by Sam Wood and Medmate, a network of medical practitioners. According to news.com.au's October 2026 reporting, Ollo's social media accounts appeared to have been deactivated.
Bail hearing scheduled for October 30
Wood remained in custody as of October 29, 2026, after a Queensland magistrate denied him bail on October 8. His Queensland Supreme Court bail hearing was moved forward to October 30 from November 4.
ABC News reported on October 23 that Queensland cases involving strangulation allegations do not have the same presumption in favor of bail as less serious charges. Wood's defense team must show why he should not remain in custody.
In its October 9 report on the charge against Wood, news.com.au said strangulation in a domestic setting carries a maximum prison sentence of seven years under Queensland law. His next court mention is scheduled for November 23, 2026.
